Client
The Institute of Behavioural Science & Communication, Corvinus University of Budapest
objective
Satisfying a rigorous branding guide primary colours and visual elements of the main logo have been recycled & infused with a more modern, contemporary approach.
solution
The answer came from psycholinguistics as morphemes. The smallest intelligible signs in speech. Visually translated to graphemes, including letterforms, special characters form a minor category, which by explosion in segments form the emblem.