objective
Elevate the pharmacy’s persona from a standard local dispensary to a warm, trusted health partner — infusing character and sophistication into its identity while preserving its friendly caregiver ethos.
solution
We crafted a distinctive brand identity featuring a bespoke peacock character entwined with the internationally recognised green pharmacy cross, blending harmony and professionalism. The visual approach — contrasting a timeless serif with a modern sans-serif — establishes a welcoming yet refined tone, positioning the pharmacy as both accessible and elevated.
