objective
Building a brand from the ground up, the identity needed to carve out a distinct voice in a space often dominated by predictable, safe aesthetics.
solution
The challenge lay in crafting something that felt genuinely radical rather than performatively green. A bold, experimental visual language was developed that channels the brand's conviction through raw, expressive typography and an unconventional identity system — one that feels urgent and alive without losing its playfulness. The work here depicts my process, the brand and products we built since 2023.
